B2B retail brands run their commercial operation across separate systems, spreadsheets and inboxes. Nobody holds the full picture of a partner relationship. We build the commercial layer that connects it all: more sales from the partners you already have, a partner experience that feels effortless, and an operation with its margin under control.
Three shifts, one conclusion: a fragmented commercial operation now costs you sales.
Your buyer no longer waits for a rep.
67% of B2B buyers prefer a rep-free experience for at least part of the purchase, and 45% already bring AI into it.
Gartner sales survey, 2026
One price, one answer, every channel, instantly.
Portal, rep or API: buyers expect the same truth everywhere. Gartner predicts that by 2028, 90% of B2B buying runs through AI agents, and agents only see suppliers with machine-readable data.
Gartner strategic predictions, 2026
The retailers pulling ahead run one commercial platform.
The full relationship in one view, margin visible while it can still be protected. Every quarter widens the gap.
Five patterns, one root cause: the commercial layer is missing.
Five systems, five versions of the truth, zero overview.
“I have five dashboards open to get a view of commercial performance. None of them agree with each other. I make decisions based on whichever one I trust most that day.”
Every manual approval is a competitor's head start.
“I spend more time validating order details and chasing approvals than managing the relationship. The admin doesn't stop, it just changes shape.”
Sales promises what operations never sees.
“An account manager promises delivery terms I'm not aware of. By the time I find out, the client is already expecting something we can't deliver. We're reactive because we have no shared picture.”
Field data everywhere, decisions nowhere.
“I visit stores all week and fill in a form after each one. That data goes somewhere, but I've never seen it feed a decision back at HQ. It feels like reporting for reporting's sake.”
The growth is in your data. Unfindable.
“I know we have white space across our partner network. I can feel it. But I can't show it to anyone in a way that drives decisions, because we don't have the data structure to surface it.”
None of these are people problems. They are architecture problems, and architecture can be fixed.
Quotes in minutes instead of days, white space visible per account, renewals that never slip. The platform turns data you already own into the next order.
Self-service that actually resolves, orders right first time, disputes with an owner and a deadline. Partners notice before your board does.
Fewer manual corrections, fewer escalations, margin visible while it can still be protected. The five-dashboard morning ritual ends.
They stay. Finance, stock and logistics keep running exactly where they run today. We add the commercial layer on Salesforce alongside them and connect the two. No rip and replace: we start where the margin leaks hardest and expand step by step.
Agentforce brings autonomous AI to the most time-consuming parts of B2B retail operations. Every agent acts on the connected data layer, prepares work for people to approve, and logs what it did. Your buyers are already bringing agents of their own; these are yours.
Generates accurate, configured quotes based on account pricing, historical orders and volume tiers. In seconds, not days, with no manual pricing required.
Monitors the order pipeline for anomalies: duplicates, pricing discrepancies, fulfilment delays. Resolves standard exceptions automatically and escalates the rest.
Continuously monitors B2B account signals and surfaces at-risk or high-growth accounts to the right team member, with context and a recommended action.
Proactively manages the renewal pipeline: identifies upcoming renewals, prepares account summaries and starts the renewal conversation at the optimal point.
Operates inside the customer portal to answer order queries, provide account status and handle returns. Less inbound service volume, a better buyer experience.
Every agent ships with the same guardrails: defined data access, human approval where it matters, and a full audit trail.
We have run B2B commercial platforms for retail brands for years: the wholesale operation at Rituals, promotional products at PF Concept, content-driven commerce at CoreMedia. We know what a claims process looks like at scale, why the webshop and the price list disagree, and where field data goes to die.
Salesforce Summit Partner and official Anthropic partner. The platform layer and the agent layer, one team, senior only. Your project is not a training ground.
Amsterdam based, working in Dutch and English, one floor from Salesforce itself.
This is not theory. The commercial layer above runs in production at Rituals, PF Concept and CoreMedia.
From spaghetti architecture to a unified commercial crystal ball, rolled out to more than 300 users across global markets.
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From disconnected Zendesk and back-office silos to one Sales and Service platform, 120 users live on day one.
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From a broken CPQ and Excel reporting to unified revenue operations with full adoption and two FTE less operational cost.
Read the story →The free Agentic Scan takes one session. You leave with a concrete view of where your commercial process leaks margin, where agents would earn their keep first, and what the first step costs and delivers. No obligations, and your current systems will not notice a thing.
