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Understanding the business
The Situation
Havas Media is a global media network operating in over 140 countries, uniting brands and people through meaningful connections that drive business success. In the Netherlands, Havas Media plans and buys media campaigns across the full media landscape, managing large budgets where every euro must be accounted for and every campaign decision substantiated with data, not instinct.
Business challenges
Havas Media had no IT system in place for planning, buying, and managing media campaigns. The entire operation relied on Excel. The spreadsheets were large, unstable, and spread across the organisation, making processes error-prone and impossible to standardise. With large media budgets flowing through a manual system, the risk of errors was a serious business concern. Campaign data could not be consolidated in real time. Reporting required weeks of manual assembly. Transparency for clients on how their budget was being spent was limited and delayed.
The Results
Cloud Integrate developed Campaign Cloud; a custom application built entirely on the Salesforce Platform, tailored specifically to the business processes of a large media agency. Campaign Cloud builds on standard Salesforce components and is fully scalable, with the ability to integrate data from external systems. Custom components were developed on the Salesforce Platform to fit the specific workflow of media campaign planning and buying from initial brief through to execution and reporting. Solution Chips: Sales Cloud | Salesforce Platform
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Outcomes
Campaign Cloud automated all business processes for planning and buying media campaigns, creating a single source of truth for all campaign data. Manual processes that previously consumed weeks were eliminated. Dashboards and reporting pages now give clients and Havas management real-time insight into campaign planning, execution, and spend. Havas can now offer a level of real-time transparency that is unprecedented in their industry. Administrative tasks that previously consumed agent time are automated, making the work more engaging and helping retain talent.