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Understanding the business
The Situation
De Zorgcirkel is one of North Holland's largest elderly care organisations, headquartered in Purmerend and serving approximately 7,500 clients across residential care, rehabilitation, and home care services with around 4,700 employees. When demand for care outpaces capacity, and every bed, every room, and every available timeslot carries both a human and a financial consequence, the systems behind allocation need to be precise, current, and shared.
Business challenges
Room reservations, staff scheduling, and client allocation were managed in Excel spreadsheets and manual coordination. The process was error-prone by nature: a room marked available in one spreadsheet could already be claimed in another. Staff schedules were assembled and communicated through a combination of email, phone calls, and local records, with no single view of who was allocated where and when. When a bed became available, the information travelled through people rather than systems, meaning the speed of placement depended on who happened to know, not on what the organisation actually needed.
For coordinators, every scheduling decision required cross-referencing multiple sources. Client allocation was reactive rather than planned, driven by immediate availability rather than a structured matching process that considered care needs, location capacity, and staffing coverage together. The Service Cloud environment that supported other operational processes had accumulated technical debt, with configurations that no longer reflected the way the organisation worked.
The Results
Cloud Integrate configured a customised reservation system on the Salesforce platform using GoMeddo, a Salesforce-native resource scheduling application, enabling real-time room reservations, staff scheduling, and client allocation from a single interface. Coordinators now see live availability across locations, book rooms, assign staff, and allocate clients within one connected workflow. The system replaced the manual coordination that previously relied on individual knowledge and fragmented spreadsheets.
In parallel, Cloud Integrate optimised De Zorgcirkel's existing Service Cloud environment, streamlining operational processes, cleaning up legacy configurations, and aligning the platform with how the organisation actually operates today. Solution Chips: Service Cloud | GoMeddo
Outcomes
De Zorgcirkel's coordinators now work from a single, real-time view of room availability, staff schedules, and client placement across all locations. Scheduling decisions that previously required cross-referencing spreadsheets and phone calls are made within one platform. Room utilisation improved as vacancies are visible and actionable the moment they occur, no longer dependent on information travelling through the right person at the right time.
The optimised Service Cloud environment runs leaner, with configurations that match current processes rather than carrying legacy complexity. The foundation is in place for De Zorgcirkel to extend the platform as the organisation evolves: a system built for how they work now, not for how they worked five years ago.