Havas Worldwide is an award-winning, fully integrated global advertising company, specializing in marketing, design, digital, and corporate communications.
The Client
Havas Media is a global media network operating in over 140 countries that unites brands and people through meaningful connections that drive business success. Havas aims at becoming the marketing orchestrator of customers’ advertising and a strategic sparring partner.
Havas Media called out for Salesforce expertise for custom solutions to effectively manage their campaigns . Havas has an overview of the complex media landscape and has extended knowledge on which time slot and which medium best suits the target group of the brand, ensuring every advertising euro is spent with the highest possible return.
Challenges Outlined
Havas Media did not have an IT system in place for planning, buying, and managing media campaigns. They relied heavily on Excel. The large Excel files were unstable.nformation was spread throughout the organization making processes error-prone. This posed a serious business challenge considering the large media budgets involved. The new system needed to automate an important part of the day to day work, such as making quotes, looking up prices, and creating reports.
“Havas Media is anticipating pivotal changes in the industry as the rise of digital media has broadened the landscape. Also, marketers nowadays need to work completely data-driven, they can’t just rely on their guts to plan campaigns but need to substantiate their choices by using accurate metrics. The strategic conversation with the customer is very important because that’s ultimately where our added value is,” says Thijs Muller, CEO of Havas Media.
The Cloud Integrate Solution
Havas Media partnered with us and we developed ‘Campaign Cloud’, a cloud environment that is completely customized to the business processes of a large media agency.
Campaign Cloud is entirely based on Salesforce technology and builds on standard components offered by the Salesforce platform. Campaign Cloud is therefore scalable and can be easily enriched with data from other systems by integration. In addition, new components have been developed based on Force.com technology that fits perfectly with the workflow of a media agency.
Gained Benefits
Campaign Cloud has automated all the business processes for planning and buying media campaigns shaping a ‘single source of truth’ for all relevant data. Manual repetitive tasks have been automated, which means that users can spend more time on value added strategic advisory tasks.
“Campaign Cloud ensures that we are the marketing orchestrator of advertising. We can now invest even more time in putting together the ultimate media mix for our customers. By automating all boring administrative tasks, the work has also become more fun. And that helps us to retain talent better.
It is also essential that the system contains dashboards and reporting pages where customers and Havas Media management have insight into the planning and costs of a campaign. Previously, employees spent weeks preparing such reports. Havas’ customers now know exactly how they spend their euro by using Campaign Cloud. They are now able to offer a level of real-time transparency that is unprecedented in our industry.”
“The collaboration with Cloud Integrate went very smoothly. They really excel in translating our business requirements into concrete technology solutions. The Cloud Integrate team understands our business and has done a great job.”